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Our mission is to encourage simple behaviour change, to eat less or better quality meat, which in turn will benefit the planet and our health, as consumers eat a more sustainable diet.

If 10 million people swap the meat in just one of their meals for a plant based protein on one day, the impact would be extraordinary. Take a look at this:

  • Reduction in CO2 emissions is the equivalent to driving around the world 2,438 times**
  • It would save 885 million calories and 48 tonnes of saturated fat – the weight of 3.5 Big Bens
  • With less land needed for farms, it would save up to 5,700 acres of land – the equivalent of 89,000 tennis courts
  • Water usage would be reduced by 13 million tonnes – equivalent to 5,000 Olympic swimming pools

**vs plant based proteins

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Please do get in touch with us if you have any questions about any of these issues, or any feedback – good or bad – we’d love to hear from you.