Our mission is to encourage simple behaviour change, to eat less or better quality meat, which in turn will benefit the planet and our health, as consumers eat a more sustainable diet.
If 10 million people swap the meat in just one of their meals for a plant based protein on one day, the impact would be extraordinary. Take a look at this:
- Reduction in CO2 emissions is the equivalent to driving around the world 2,438 times**
- It would save 885 million calories and 48 tonnes of saturated fat – the weight of 3.5 Big Bens
- With less land needed for farms, it would save up to 5,700 acres of land – the equivalent of 89,000 tennis courts
- Water usage would be reduced by 13 million tonnes – equivalent to 5,000 Olympic swimming pools
**vs plant based proteins
Frequently Asked Questions
I want to try and eat more sustainably and eat less meat, where can I find out more?
Eating Better Alliance supports individuals and organisations to move towards eating less and better quality meat, for health and sustainability reasons.Find Out More
What’s World Meat Free Day and when’s it happening?
World Meat Free Day is on June 13th 2016, when people across the world will come together and pledge to refrain from eating meat, to raise awareness of global sustainability and health issues with meat consumption.Find Out More
If I am buying meat, how do I know which labels to trust?
Compassion in World Farming recommends making sure the label says organic (in the UK the Soil Association’s standards are highest) or free range. Secondary to this are RSPCA Assured and supermarkets’ own free range labels.Find Out More
What does ‘food ethics’ actually mean?
The Food Ethics Council explains that food ethics relates to animal welfare, saving the planet, healthy eating, fair trade and many more factors.Find Out More
In order to live more sustainably, do I have to reduce my carbon footprint? How do I do that?
The Carbon Trust encourages people to eat a greater variety of protein-rich main ingredients, including a plant based diet, which can be a big step towards reducing the carbon footprint of current eating patterns.Find Out More
Is anyone calling on the Government to do more about these issues?
Friends of the Earth is one of the organisations calling on the Government to do more about sustainable eating.Find Out More
How can I make small changes to what I eat to make a difference to the environment, without changing my lifestyle?
Skipping meat, even one day a week, can massively affect your environment impact. Meat Free Mondays encourages people to go meat free at least one day a week to make a difference.Find Out More
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Switched on young consumers are changing the way we eat and drink and the high street is respondingRead More
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